This listing was posted on The Resumator.
Digital Marketing & Channel Partnership Specialist
Description:
Job Title: Digital Marketing & Channel Partnership Specialist Department: Growth & Marketing Reports To: Director of Growth & Digital Transformation Position Status: Full-Time Permanent (Contract) Location: Work from Home (Remote) OUR BACKGROUND Measure Marketing is a leading digital agency delivering exceptional strategy, design, and marketing services since 2008. Based in the Greater Toronto Area, we serve clients across North America, providing concrete, quantifiable digital marketing solutions to generate leads and measure results. Our team is dedicated to staying ahead of the curve, utilizing state-of-the-art MarTech and AdTech to help businesses grow, increase revenue, develop leads, and maximize ROI. We seek a talented and innovative Digital Marketing professional to join our dynamic team. Position Mission/Purpose: As the Digital Marketing & Channel Partnership Specialist, you will play a vital role in driving marketing, business growth, branding, and channel partnerships for our digital marketing agency. You will implement various marketing tactics and deliverables such as advertising, social media, design, email communication, websites, content creation, and traffic growth. In addition, you will focus on establishing key partnerships with podcast guests, associations and networks that align with our ideal customer profile (ICP). Your ultimate mission will be to develop and execute effective brand and demand generation strategies to support Inbound leads for the agency. You get excited by the challenge of working cross-functionally at a fast-paced, hyper-growth agency. This is a high-visibility, high-impact role where you will partner closely with the CEO, and growth executives to drive awareness, demand, pipeline and bookings. Expected Outcomes & Deliverables: Demonstrates strong strategic thinking and organization capabilities that result in meeting the timely execution of marketing initiatives 100% of the time and achieve 90% of the expected outcomes from such initiatives. Develop and implement brand and demand generation strategies: Collaborate with the sales and marketing teams to develop and execute strategies that drive lead generation and revenue growth. Utilize data and analytics to measure performance and identify areas for improvement. Schedule and maintain campaign/project meetings: Coordinate and schedule meetings to discuss and plan marketing campaigns and projects. Maintain comprehensive creative briefs that outline all deliverables and align the team on project goals. Create marketing execution plans: Develop detailed execution plans that align with marketing's demand generation and partnership growth goals. Ensure that all initiatives are well-coordinated and executed effectively. Develop, strategize and coordinate marketing, branding, and digital deliverables: Own the execution and coordination of all marketing, branding, and digital deliverables into the project management system in a timely manner. Collaborate with cross-functional teams: Work closely with creative professionals and teams throughout the creative process to ensure seamless coordination and implementation of marketing deliverables. Foster effective communication and alignment among team members. Track progress and approvals: Build reports and maintain regular communication with the Manager of Growth and other stakeholders throughout the creative process. Track progress, maintain budget and obtain necessary approvals, and ensure all deliverables meet deadlines. Responsible for Measure Marketing Web Footprint, Marketing and Branding initiatives and measured through funnel value and kind of new leads we attract and convert. Meet the yearly goal of $5M in funnel Value in 2024 and for 2023 contribute to the funnel value of $2M with the manager of Growth & Digital Transformation. Take ownership of pipeline creation and meeting monthly and quarterly MQL, meeting, and pipeline targets Manage spends and campaigns across Google AdWords, Display, Paid Social etc. Work with Sales and CEO to develop, promote and leverage events, webinars, etc. Create a Signature bi-annual event and webinar program to build funnel and email list. Work with current content and initiatives to generate and leverage existing content. Build, execute, and optimize demand gen campaigns. Develop an email marketing cadence to develop momentum and leads from all partnership initiatives and existing customer list. Detail on various Immediate Projects Website: Co-Own a new MMR website’s ongoing management, maintenance and keeping the website current as per the overall objectives. Timely and strategic upgrades to various web assets kept in alignment with UX/Ui trends, digital campaigns and positioning to meet Measure Marketing’s mission to be a #1Inbound Marketing Agency. Content: Cross functionally works with the team to develop regular blogs with content team that position Measure Marketing as the experts and elevate our thought leadership. 100% accuracy is expected in messaging on Social Media posts and other content, such as the completion of a web copy or newsletter. Strategic, error-free and timely delivery of content as per the marketing plan. Email Marketing Effective use of HubSpot, measure by HubSpot utilization score of 90% - 95% Utilize HubSpot to effectively utilize the HubSpot CRM and develop various workflows and sequences to support overall sales objectives. Partnerships & Demand Gen Programs: Generate leads from LinkedIn for partnering with associations and getting Arti booked for speaking engagements and podcasts. Develop new tech partnerships alongside Manager of Growth and CEO: Shopify, SEM Rush, Call Rail and other tech SaaS that serve a similar ICP. Add new industry associations so that we can grow our funnel value. Develop a Webinar Program for Q4 2022 and a Signature Event for January 2024 Required Competencies: Outcome focused: Acts with outcomes in mind; is dedicated to meeting and/or exceeding the expectations and requirements of internal and external stakeholders and goals. Independent worker: Works independently with general supervision; exercises judgment within defined guidelines and practices to determine appropriate action and make decisions. Action Oriented: Enjoys working hard; is action oriented and full of energy for the things he/she as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others. Attention to Detail: Achieves thoroughness and accuracy by paying close attention to the small particulars when working on a task or project. Critical Thinking & Problem Solving : Effectively analyzes facts to form judgements or draw conclusions. Identifies and implements effective solutions. When answers aren’t available seeks to research and find a winning outcome. Results Oriented : Can be counted on to exceed goals successfully; is consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results. Follow Through: Keeps tasks moving forward and sees projects through to completion. Communication: Provides and receives information of varying complexity with ease, achieving desired outcomes. Keeps people adequately informed. Organizing: Marshals resources (people, funding, material, support) to ensure multiple activities and goals are being accomplished at once. . Strategic Agility: Effectively sets and creates plans to realize the vision of the organization. Remains calm under pressure and governs oneself with maturity even during times of uncertainty. Collaboration: Works in partnership with others to achieve common goals. Respects other people’s viewpoints. Seeks win/win solutions. Creative: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Desire to Learn: Always seeks opportunities to grow and develop. Stays in touch with the market and competitor solutions. Applies learning into practice. Initiative: takes action to improve a situation without waiting for explicit instructions. Technical & Business Skills Bachelor’s degree in marketing, Business, or a related field (or equivalent experience). Proven experience in digital marketing and channel partnership development. Strong understanding of marketing strategies, branding, and demand generation. Proficiency in utilizing data and analytics to measure and improve marketing performance. Excellent project management skills with the ability to prioritize and manage multiple projects simultaneously. Exceptional communication and collaboration skills to work effectively with cross-functional teams. Attention to detail and ability to maintain accurate records and documentation. Strong problem-solving and analytical thinking abilities. Familiarity with project management systems and marketing automation tools is a plus. Ability to manage time and stay focused on core priorities. Knowledge of WordPress, web design and development and/or digital marketing (SEO, paid ads) is required. Foundational Experience with a CRM or similar client tracking system. An understanding of conversion principles, buyer journey, HubSpot Sales Hub, and Marketing Hub Software certification is good to have. Strong English proficiency level. Advanced or Native level is preferred. What We Offer Competitive salary with performance-based bonuses. Remote work-from-home arrangements. Opportunities for professional development and growth within a dynamic and supportive team environment. Access to the latest tools and technologies in digital marketing. Join Us If you're a strategic thinker with a passion for driving business growth through digital marketing, we want to hear from you. Apply now to join our team and make a meaningful impact on our clients' success. Powered by JazzHR
Company:
Measure Marketing Results
Posted:
April 4 on The Resumator
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